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California Apparel News: Back To The Future

California Apparel News: Back To The Future

"Two interesting things rocked the fashion world in 1977. On the East Coast, the film “Saturday Night Fever” was released, spreading New York disco style to the world. And on the West Coast, a small psychedelic fashion label was born in San Francisco called Bila77. And just as the film lives forever as an iconic slice of American life, so has Bila77 found new life with a summer 2022 relaunch."

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